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Our history

Several family businesses with a long tradition in elver fisheries decided to join their efforts and create the largest company in the sector.

In our company, we continue to work with the same dedication from the first day to offer modern seafood products with the best quality standards.

QUALITY

Innovation: The Only Way

Learn about the history of Angulas Aguinaga from 1974 to the present day.
Learn how it has evolved, permanently relying on innovation and quality, to offer new and better solutions to the food market and to consumers based on high quality seafood products that are simple and easy to prepare.

1974

The story of our company starts in 1974 when several family companies with a long history in the fishing industry and commercialization of elver decided to unite their efforts and create the largest company in the sector, ANGULAS AGUINAGA, SA.

1980

The eel market began to fall drastically in the early 80s, a drop so significant that Angulas Aguinaga only managed to sell 10% of the usual volume. Faced with a problem of great magnitude, the company had to seek business alternatives, deciding to create a natural substitute for the eel.

1991

Christmas of 1991 saw the launch of ‘La Gula del Norte’ and marked the end of Angulas Aguinaga fishing and commercialization of eel. ‘La Gula del Norte’ is a surimi substitute that has had great success due to its high quality and ease of preparation.
The product is protected by two patents owned by Angulas Aguinaga SA, which recognizes the inventive nature of the product as well as the manufacturing process.

1993

The company launches the first advertising campaign of ‘La Gula del Norte’ on television. Throughout its history, advertising and taste testing are key factors that have contributed to its success.

1996

As the undisputed leader in its category, La Gula del Norte launches its first premade meals “CALENTAR Y LISTO”. Prepared meals ready to be eaten with La Gula® del Norte as its main ingredient and partnered with delicious complements.

2000

In 2000, the product range is extended based on surimi with Krissia, a crab substitute. The product has a quality superior to those available in the markets, and, in addition, refrigerated.

2004

The company continues to innovate with ‘La Gula del Norte’. This time, redesigning thepackaging of their premade meals, “CALENTAR Y LISTO”. The meals come in easy-to-prepare
individual packages in which you can see the product and dispose with what has been done until then.

2005

Angulas Aguinaga launches Sololomos, portions of fish ready to cook without skin or bones,
that are ideal for the whole family. It is made with the best quality fish in three different
varieties: hake, salmon and cod.

2007

In March 2007, Angulas Aguinaga launches to the market Octopus by Angulas Aguinaga. High quality octopus that is 100% guaranteed by Angulas Aguinaga.
In September 2007, Angulas Aguinaga launches a new packaging for La Gula del Norte that contains two individual portions. It is a container that revolutionizes the market.

2008

In July 2008 KING ARTIK is introduced to the market. The product by Angulas Aguinaga offers a new range of prawn tails and entire prawns ready to eat. A product of ease, excellent quality and simple to use.

2011

Twenty years have passed since La Gula del Norte was launched.

2017

Angulas Aguinaga launches AGUINAMAR®, a new brand that showcases the company’s experience in modern fishing and created with the premise of offering consumers an easy way to enjoy quality seafood products. The products included in the Aguinamar® line are: mussels, pintxo from San Sebastian, seafood pintxo, shrimp, octopus, cod and seafood rings.

2018

The company launches “Alminuto “, La Gula® del Norte with : prawns, garlic and mushrooms. This new product aims to offer various ways for the consumer to enjoy La Gula® del Norte with all the taste without losing time in the kitchen.

Actualmente

ANGULAS AGUINAGA

Es reconocida como una empresa que ofrece al mercado de la alimentación soluciones innovadoras, de calidad y cómodas.
ACKNOWLEDGMENT

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